Trailbreeze (Episode 193)

Michelle and Louise sit down with Pauline, founder of Scottish trail‑inspired running brand Trailbreeze, to explore how a love of running in the Scottish hills sparked a business born on the trails.

 

In August 2024, Pauline left her long‑term job in care to focus on family life and pursue something that nurtured her spirit, running the trails around her home with her spaniel, Joey. What began as a simple idea for headwear soon blossomed into a full range of trail gear, embraced by runners, dog lovers and the canicross community alike.

 

Pauline shares her journey from that first beanie, to events, sponsorship and future plans. She explains why trails have kept her inspired, motivated and balanced. Throughout, she speaks honestly about running, business, community and simply enjoying the outdoors.

 

 

 

0.00 – welcome & introduction to Pauline
0.30 – Pauline's story: leaving work, family life & running
1.30 – how Trailbreeze began: headwear idea to brand name
3.00 – Joey the spaniel 
4.00 – thoughts on canicross 
5.30 – quitting her job & Trailbreeze launch
7.00 – running background: road vs trail experiences
8.40 – Glencoe marathon & the joy of trails
10.00 – weekly training & ultras
12.00 – next race: GB Ultra 50 miler
13.30 – Trailbreeze product beginnings: beanies & tops
15.00 – retail stockists & early success
16.15 – events, brand awareness & BSSF sponsorship
17.00 – feedback from canicross community
18.30 – technical kit details & product quality
20.00 – garments: shorts, hoodies, headbands, gloves
22.00 – clubs & custom gear offerings
23.30 – audience ideas & new products coming soon
25.00 – quickfire questions
26.00 – upcoming events